Privacy Policy

Personal Data You Provide

When you contact us through our website forms or email, we collect information you voluntarily provide, including your name, email address, phone number, company name, and any message content you submit. This data is collected when you request information about our programmes, schedule consultations, or engage with our services.

Automatically Collected Data

Our website automatically collects certain technical information through cookies and similar technologies. This includes your IP address, browser type and version, device information, pages visited, time spent on pages, referring website addresses, and general geographic location derived from your IP address.

Programme Participation Data

During our AI consulting programmes, we may collect additional information necessary to deliver our services, such as assessment responses, project documentation, learning materials interaction data, and feedback on programme delivery. This data helps us customise content to your organisational context and measure programme effectiveness.

We use collected information for the following purposes:

• • To respond to your enquiries and provide requested information about our programmes
• • To deliver our AI consulting services and customise programme content to your needs
• • To communicate with you about scheduled sessions, deliverables, and programme updates
• • To improve our website functionality, user experience, and service offerings
• • To send occasional updates about our programmes if you have opted in to receive such communications
• • To comply with legal obligations and maintain appropriate business records
• • To analyse website usage patterns through aggregated, anonymised data

Legal Basis for Processing

We process your personal data based on consent (when you submit forms or opt in to communications), contractual necessity (to deliver services you have engaged us for), legitimate business interests (to improve our services and communicate about them), and legal compliance (to maintain records as required by Singapore law).

We do not sell your personal data to third parties. We may share your information only in the following limited circumstances:

• • Service Providers: We engage trusted third-party service providers who assist with website hosting, email delivery, and analytics. These providers are bound by confidentiality agreements and process data only according to our instructions.
• • Legal Requirements: We may disclose information when required by Singapore law, legal process, or government request, or to protect our rights, property, or safety.
• • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• • Encryption of data in transit using SSL/TLS protocols
• • Secure storage on protected servers with access controls
• • Regular security assessments and updates
• • Confidentiality agreements with all team members who access personal data
• • Limited access to personal data on a need-to-know basis

While we take reasonable precautions to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but maintain industry-standard protections.

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy or as required by Singapore law. Specific retention periods include:

• • Contact Form Submissions: Retained for up to two years from last contact or until you request deletion
• • Client Project Data: Retained for the duration of our engagement plus seven years for business record purposes
• • Analytics Data: Aggregated and anonymised data retained indefinitely; individual-level data retained for up to 26 months
• • Marketing Communications: Retained until you unsubscribe or request deletion

After the retention period expires, we securely delete or anonymise your personal data.

Our website uses cookies and similar technologies to enhance your browsing experience. For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

Essential cookies are necessary for website functionality and cannot be disabled. Optional cookies (analytics, marketing, preferences) can be managed through our cookie consent banner or your browser settings.

Under Singapore's Personal Data Protection Act, you have the following rights regarding your personal data:

• • Right to Access: Request a copy of the personal data we hold about you
• • Right to Correction: Request that we correct any inaccurate or incomplete data
• • Right to Withdraw Consent: Withdraw your consent for data processing where consent is the legal basis
• • Right to Data Portability: Request your data in a structured, commonly used format
• • Right to Object: Object to processing of your personal data for direct marketing purposes

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days as required by Singapore law. We may need to verify your identity before processing certain requests.

Your personal data is primarily stored and processed in Singapore. In limited cases, data may be transferred to service providers located in other jurisdictions for hosting or analytics purposes. When such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses and data protection agreements that meet Singapore's PDPA requirements.

Our services are directed at business organisations and professionals. We do not knowingly collect personal data from individuals under 18 years of age. If you believe we have inadvertently collected such data, please contact us immediately so we can delete it.

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this policy and notify you through email or a prominent notice on our website. Your continued use of our services after such changes constitutes acceptance of the updated policy. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or how we handle your personal data, please contact us:

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with Singapore's Personal Data Protection Commission.